When we think about death, we though people avoid talking about it, actually, 88% of millennials have thought about their own funeral in detail. 

You can’t choose when, but you can choose how.

The ideas are all people's funeral ideas:

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My friend Lara's funeral idea:

to be carried down the aisle with Lion King song playing in the background.

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Storyboard #1

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Started with people dressed in black, playing around in a carnival...


In the end, we found out they're actually in a funeral

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different shots of people playing around

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people feeling calm but happy...


VO : For your perfect funeral.

Storyboard #2


started with people in a gig, with loud music playing.

slowly zoom in

zooming in even more


In the end, we found out they're actually in a funeral.

VO: For your perfect funeral.

Stunt - Beagle Street Street Food
We place a coffin at the end of the street, surprising people that it's actually a "funeral".