We no longer wear makeup for others, 80% of women feel better by continuing wearing make up during lockdown. The makeup industry needs to change with it.
A makeup campaign that doesn't show makeup.
Tiktok Launch: #ForMyself
We challenge Tiktokers post the activities they do themselves while wearing makeup.
Like wearing a bathrobe + makeup and eating cereal + makeup.
The name of the shades will be based on the tiktok that they posted.
They can then stand out in the ordinary fashion magazine
where the models' faces and makeup are always shown.
A makeup tutorial that doesn't show makeup.
We create a makeup tutorial that doesn't show faces.