We no longer wear makeup for others, 80% of women feel better by continuing wearing make up during lockdown.  The makeup industry needs to change with it.

A makeup campaign that doesn't show makeup.

Tiktok Launch: #ForMyself

We challenge Tiktokers post the activities they do themselves while wearing makeup.

Like wearing a bathrobe + makeup and eating cereal + makeup.

Mac.jpg
Mac.jpg
Mac copy.jpg

Products

The name of the shades will be based on the tiktok that they posted.

cosmetics-02.jpg

Magazine Ad

3-01.jpg
2-01.jpg
1-01.jpg

They can then stand out in the ordinary fashion magazine

where the models' faces and makeup are always shown.

A makeup tutorial that doesn't show makeup.

We create a makeup tutorial that doesn't show faces.

Untitled_Artwork 3.jpg