The government closed down lots of skateparks, at the same time, skateboarding fashion has become all about attention-seeking and bright colours.
Launching the movement
We'll place stickers in places where skateboarder skate around London, with the line prompting them to scan the QR code and go onto the site.
On the website, we'll explain the movement / protest and how can they join in.
We will give them stencils to spray on and stickers to stick around their skating spots.
We will also give them Palace masks with a tag on the inside, encouraging them to skate in places where they usually won't or not dare to skate in.
Video on social media
Without explaining too much of the movement, we'll also post shadow skateboarding videos onto social media.
Start by showing a shadow doing skateboarding tricks.
Then the shadow begins to skate in different backgrounds/places.
At the end, it begins to skate on the road
The line appeared, with the QR code to the website.