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Problem: When it comes to Vagina, most women don't even realise that Vaginas are unique to every woman, they often ask if their vagina is 'normal'.

 

Tampax has a broad range of products for different sizes of Vagina and different heaviness of period.

Strategy: Tampax then creates conversations on Vaginas, how they are all in different sizes and shapes.

Idea

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Poster

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Toilet

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Tampax campaign

We will send free mirrors to the ones who submitted to continue their love in their own home.

New Product

A box of tampon where all the sizes and range of Tampax are in there, so girls can try them out and find their 'perfect size'.