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IKI CHOI

DIRECT LINE

Role: Creative

Tool theft happens every 17 minutes in the UK.

The tools and livelihood of these tradespeople are stolen without any serious consequences from the law.

 

We found that breaking into an office gets more prison time than breaking into a van... so we decided to do something about it.

Creatives: Iki Choi & William Griffin &

Tobias Tercic & Hernan Garcia Dietrich
CD: Michael Thomason
CCO: Franki Goodwin

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