Iki choi creative
IKI CHOI
JOHN LEWIS
Role: Creative
The project I'm most proud of so far.
Chapter 2 of JL's Xmas campaign 2024.
We told stories about mums, grannies, best friends, even a grandkid none of us have.
Creatives: Iki Choi & William Griffin
CD: Mia Silverman
Design Director: Rakeem Russell
Sr Designer: Maarit Koobas
ECD: Eoin McLaughlin
CCO: Franki Goodwin
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Serious dream of mine.
(To be a fun aunty, not to have a huge giraffe.)
The main ad
Buying a £300 bracelet for your friend on Xmas? Hell Yeah! If you're asking her to be your MOH
A radio ad that tells the story of a brooch gift.
Another one I really like - when everyone else thinks about getting gifts for your baby, the one closest to you always has you in mind.
It's so cool having complete strangers loving what you wrote and posting about it.
🏆🏆🏆
Wood Pencil - D&AD awards Writing for design: Storytelling