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MXC (MADE BY CARE)

Role: Creative

This is a brand we created to champion care experienced designers, to show off their talents and skills.

With all profits going back into the care-experienced community. This idea is part of the John Lewis pitch win at Saatchi & Saatchi

Creatives: Iki Choi & William Griffin
CD: Henrik Ridderheim
Designer: Benny Yang
Designer: Jimmy Sk Leung
ECD: William John
CCO: Franki Goodwin

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This year (2025)'s design by Izaac.

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The team got Samantha Morton to wear their design!

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